BOOST PERFORMANCE
with executive coaching & mentoring

Expert guidance that turns vision into results

contact us

Guiding Principles

Our Philosophy

At Alan Joenn Coaching, we believe that performance is never accidental—it’s the result of clear vision.
Vision, purposeful leadership, and strategies that endure. With decades of hands-on experience
guiding executives, sales teams, and entrepreneurs, Alan brings both proven expertise and a deeply personal approach
to every engagement.

Our Mission

Our mission is simple:
to help people unlock their potential and create measurable impact within their organisation.
Whether it’s strengthening leadership skills, transforming sales effectiveness,
crafting winning go-to-market strategies, or embedding a culture of accountability and performance, we deliver coaching that lasts
long after the program ends.

Our Difference

What makes us different is the balance of professionalism and personal commitment. Every
client receives a tailored approach that respects their unique business model, culture, and
goals. Clients who work with us gain more than improved performance metrics—they develop
confidence, clarity, and resilience, becoming leaders ready to thrive in today’s fast-changing
markets.

Services

Leadership Development

A coaching and mentoring program designed to equip executives and managers with strong leadership skills, and including the use of strategic AI.

read more

Sales Excellence

A program that enhances sales mindsets and performance by equipping professionals with
strategies to build deeper client relationships, increase trust, and deliver predictable revenue.

read more

Go-to-Market Strategy

A mentoring and strategic consulting service focused on designing winning go-to-market
plans, always seeking advantage from developments in AI.

read more

Performance Focus

A results-driven coaching framework that ensures measurable improvements in leadership, sales, and strategic execution, including the use of Agentic AI where relevant.

read more

Values

Clarity

We simplify complexity and bring clear direction, so leaders and teams can act with confidence
and purpose. By cutting through the noise, we help organizations focus on what truly drives
progress.

Excellence

We hold ourselves and our clients to the highest standards, delivering measurable results that
drive lasting success. Every interaction is an opportunity to raise the bar and create meaningful
impact.

Growth

We foster continuous development—personally, professionally, and organisationally—ensuring
long-term resilience and progress. Growth isn’t a moment, it’s a journey we walk alongside our
clients.

Integrity

We build trust through honesty, respect, and a genuine commitment to every client’s success.
Integrity is the foundation of strong relationships and lasting transformation.

Testimonials

⭐⭐⭐⭐⭐

“When I was considering a significant change, from a frontline clinician into a very senior organisational position, in the NHS, Alan spent a lot of time coaching me, challenging me but undoubtedly supporting me to make the right decision. 20 plus years later, I can confidently say that his support was fundamental in me having the confidence to manage at senior levels in a number of very large organisations. His support has always been there whichever role I am in and his enthusiasm and positivity is contagious! His style is relaxed, calm and questioning. He has a lot of life experience and I have undoubtedly succeeded because of his help and support.”

— Ed Tallis – Chair to the Board – Cumbria Health

⭐⭐⭐⭐⭐

“I’ve had the pleasure of working with Alan over the last few months, and his professionalism, warmth, and ability to provide constructive challenge have been invaluable to me. He creates a safe yet stretching environment that has helped me explore new perspectives and uncover the best version of myself. Alan has a rare talent for combining empathy with insight, ensuring that every conversation is both supportive and thought-provoking. I’m deeply grateful for the impact he’s had on my personal and professional growth”

—Debra Padgett – Clinical Head of Service – Northumbria Healthcare NHS Foundation Trust

⭐⭐⭐⭐⭐

“I have recently completed my 6th coaching session with Alan. I found the course to be highly rewarding, Alan has an uncanny ability to draw on my own experiences to develop new goals and the strategies to achieve them. He provides insights into tools and techniques that I hadn’t previously considered. Even as an experienced senior manager he was able to take me to the next level. Alan’s communication skills are first class, all that is needed from a mentee is an open mind and an appetite for self-development. I have no hesitation in recommending him to anyone wishing to improve leadership, communication and people management skills at any level”

— Allan Wilson – Engineering Manager – Pirelli Tyres

⭐⭐⭐⭐⭐

“I employed Alan when he was at Collier Pickard in my early days at Brammer to help us develop a customer relationship management system.
The project went well and Alan and I have stayed in touch ever since. Alan is very bright and highly analytical; he understands customer needs by clear questioning and looks for feedback to ensure his understanding is correct. He is an extremely good presenter and communicator. He did an excellent job presenting his recommendations to the Brammer Board. He is also patient and a good listener which is are absolute prerequisites to be a good coach and mentor.”

— Ian Fraser – Former Group CEO – Brammer plc

⭐⭐⭐⭐⭐

“I have been working closely with Alan for 5 years. In my role as an Account Manager and Salesman, Alan has been an incredible Mentor for me. Alan took the time early in our relationship to understand my own strengths and weaknesses ensuring that the advice and mentorship he delivers is always readily onboarded by me as an individual.Patience, Communication, Pragmatism are just a few of a long list of areas that Alan has helped me with. His understanding of business and the challenges that arise from Key Stakeholder Management are second to none in my opinion and I owe a lot of my current success to Alans guidance. The world of Business and life in general is tricky to navigate, it is important to surround yourself with people who uplift you in all the right places with the understanding that they may also bring you back down to earth if the situation calls for it. Alan Joenn is one of those people for me, the more I engage with Alan the better I become at being the best I can be.”

— Matthew Head – Relationship Manager – Avrion

Let’s shape your next chapter

Call Alan